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Personal Investments • Re: Stay the Course? I'm ready to Bail on Vanguard

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The Wall Street Journal must be watching🙂. Here's the headline of an article they just published.
'Vanguard’s Die-Hard Customers Have a Message for New CEO: ‘The Service Is Abysmal’. The article talks about their last place customer service ranking and how people are leaving despite years of loyalty. Hopefully the new CEO will help.
That’s just clickbait. Sure there are Vanguard customers who say the service is abysmal, but there are similar complaints at other brokerages too. Vanguard is near the top in AUM and number of customers and other customer satisfaction surveys show Vanguard at or near the top. Clearly the majority of Vanguard customers think they are doing just fine.
From the article: Vanguard ranked last out of eight major brokerages for customer satisfaction with website performance and mobile apps in a recent survey of 2,700 investors conducted by Investor’s Business Daily, which is published by The Wall Street Journal’s parent company, Dow Jones. The asset manager has acknowledged the problems, which some analysts chalk up to an underinvestment in technology.

Statistics: Posted by LilyFleur — Tue Jul 09, 2024 1:28 pm



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